Practice Blog – Kyra Harding & Chloe Lew
The use of social media in politics including Twitter, Facebook and YouTube has dramatically changed the way campaigns are run and how society interacts with their elected officials. Candidates have the ability to publish content – which is broadcasted to millions of voters allowing campaigns to sway potential backers.
Twitter, Facebook and Snapchat, have changed the way of Australian politics. This is evident in the resent election – where snapchat released filters for each political party in order to engage young voters. “Can’t picture yourself voting Liberal, Now you can, Thanks Snapchat”.
Moreover, social media tools allow politicians to speak directly to voters without spending a dime. This enables Governments to collect data from such individuals and therefore having knowledge of their target audiences.
Twitter and Facebook have become vital in organising a campaign. They allow like minding voters to easily share news and information about specific events or upcoming campaigns.