Chloe Lew, Talisa Gordon David, Sarah A Q A S Alenezi & Shivangi Sharma


For this assessment we considered several options in regards to making our video. We considered making a video about an online stalker, tracking, tracing an individual female’s every move. Websites that she frequently uses, such as Facebook, Twitter, Instagram and online shopping. Then we would see this individual clicking through to her recent geotagged location ultimately tracking her down to her literal, physical location leading to potential criminal act or behaviour. Another option we considered was to film again involved stalker both on and offline – we thought it would be captivating if we were to film this using close ups techniques on the stalkers hands and fingers on the keyboard, we would have filmed this in black and white, at night time adding extra effect. Our third idea for a potential film consisted again of a stalker – creating a fake Facebook profile ultimately ‘cat-fishing’ young females and males. Moreover, we decided to make a video about human microchipping as we deemed it more original and interesting.


The process in which we took in order to prepare the video started with the group collaborating online and brainstorming using software such as Samepage while audio calling on Skype. After many of these session discussing potential script ideas we settled on human microchipping delving into the positives and negatives regarding this issue. Each member of the group was allocated a task to research human microchipping and had to find both positive and negative arguments. We then presented our findings to each other over Skype and set a time to write the script using Google Docs. We collectively wrote the script and chose to deliver it as a documentary trailer introduced by a news report about the issue of human microchipping. Further we discussed locations to film, potential costumes, lighting and choose who would film, how we would film as well as dividing up the tedious task of editing. We then decided which team member would play which character – each member then had to proof read their script and we set out on campus to film.

To film the video, we used an IPhone 7, we uploaded the footage onto one computer and then onto DropBox where we had created a group (“Team”) which each member had access too. To edit the video, we used Final Cut Pro, then exported the video to QuickTime and uploaded it to YouTube then embedding it into our individual blogs.


The underlying message of our video aims to show views both the positives and negative arguments regarding the new found issue of human microchipping. Microchipping has been around for centuries – however most commonly microchipping is known to be something one does to a pet (dogs / cats). However, in today’s society, humans are beginning to get microchipped for health reasons but also for reasons of convenience. One is able to have updated health records embedded under their skin – when there is a matter of emergency one’s medical records are readily available. Moreover, there are also examples of convenience. These include reasons such as locking and unlocking one’s house and car doors. Moreover, microchipped individuals are also able to turn their lights on and off with the swipe of a hand. Ultimately, individual are able to live a life wallet and house key free.


However, there are many negative reasons too. Firstly, microchipped individuals are known to having a higher risk to having their personal and private information hacked and traced. Moreover, this makes individuals feel as though they are at risk. Individuals personal data is constantly being tracked (Smith, C 2008) and watched. Additionally, a microchip is not a natural part of the human body – therefore electrical hazards can occur – moreover the specific microchip inserted is MRI incapable – making potential cases of emergency risky. Majority of implantable microchips are unencrypted, hence they are extremely vulnerable to being scammed (Smith, C 2008).


Throughout this assessment we divided up each task – each group member contributed towards planning and brainstorming about the script. Collectively we decided that human microchipping deemed more interesting and original. Each group member conducted lengthy research into both the positives and negatives cases of human microchipping. Next we meet up on campus to film each part, one member of the group would hold up the script, another making sure the area remained quiet and another filming. The footage was then uploaded to our teams DropBox where each member had access to. Each member was responsible for downloading and editing a different scene – posting the updated version back onto DropBox where each edited version was compiled for one team member to perform a final edit. As a group we set deadlines for each component e.g. – script, filming, editing to be due. This helped to keep us on track in order to submit the final product on time.



Lobo Loco, ‘Can’t Let Her Go’ http://freemusicarchive.org/music/Lobo_Loco/ Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)

Gillespie, I. (2014). Human microchipping: I’ve got you under my skin. [online] The Sydney Morning Herald. Available at: http://www.smh.com.au/digital-life/digital-life-news/human-microchipping-ive-got-you-under-my-skin-20140416-zqvho.html [Accessed 19 Sep. 2016].

Smith, C., 2008. Human microchip implantation. Journal of technology management & innovation, 3(3), pp.151-160.




social media & todays society

Lets take it back to 1960, when the internet was developed in the United States by the Defense Department. Fifty-six years later, we have seen drastic changes within society – all of which stem back to the internet. Throughout this blog post, I will be discussing the relevance social media plays on PR, Advertising and Marketing. I will also focus on Geotagging and how it can be used as a form of surveillance.


Back to the internet. It wasn’t until 1990’s, when the internet began to impact on our everyday lives (Bhargava, D 2010). Due to its characteristics, speed and efficiency the internet began to increase across business industries ranging from retail, banking to media (Bhargava, D 2010). In 1998, British futurist Peter Cochrane predicted what the world was heading towards. He envisaged that each and every individual must have an online presence. Cochrane stated, “if you are not online, you do not exist.” Personally, I find this to be an extremely powerful quote.

Screen Shot 2016-08-25 at 11.03.19 AM.png


(Growing Social Media BY Mkhmarketing – CC BY 2.0)


Every individual has the ability to develop their own online identity and can control how they want to be perceived online. When using the internet, your online identify is your character, it shows who you are and what you stand for as well as your interests. Each individual may interact differently with each website they visit. On each website, individuals can choose to portray themselves differently. In today’s world, when looking for a job, many interviewers conduct a social media search and therefore it is extremely important as to how one portrays themselves online.


Screen Shot 2016-08-25 at 11.42.04 AM.png

(Digital Identity By Pat ParslowCC BY-SA 2.0)

This ties in social media surveillance and how one must present a positive online reputation. A survey conducted by CareerBuilderUK shows that 53% of employers use social networking sites to research potential job applicants (Mandle, C 2012). However, the survey continues to state that 43% of employers have found content on social media which has lead them to reject candidates (Mandle, C 2012). Moreover, we can look deeper into social media surveillance and question, who is watching us? Who is monitoring the websites that we use, who makes those littles ads of your most recent viewed ASOS items pop up on your Facebook? – let me tell you, it’s all about marketing and making money – girls let’s face it, how long can you stare at that cute dress or those new sneakers!


Screen Shot 2016-08-25 at 11.44.48 AM.png

(Big Brother is watching you By SilvisonCC BY 2.0)


A writer for Forbes magazine, Jessica Bosari,  states that although social media is a relatively recent phenomenon, it has become an increasingly important part of any business marketing and client based development platform. (Bosari, J 2014). A survey ran by HubSpot, show that “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their blog” (DeMers, J 2014)


This brings me to the topic of Geotagging. – In a nutshell, geotagging is the process of adding one’s geographical information to various media in the form of metadata. This data mostly consists of coordinates such as latitude and longitude. More often than not, geotagging is used on photographs in order to help the viewer get more specific information about the exact location.


Moreover, Geotagging allows for Real-time Surveillance. This is evident in a short clip posted by NBC Chicago reporters Katy Smyser and Stefan Holt enabling us to measure the direct effect of social media surveillance (this clip is encapsulating yet frightening). It reveals just how easy it is to conduct a form of virtual surveillance as well as pinpoint peoples exact locations (Smyser, K & Holt, S 2012). In real time, individuals can troll through Instagram profiles and find out anything from the individual’s name and address. This is all conducted through any social media platform that allows for geotags (Smyser, K & Holt, S 2012). Scary, i know!


Below I will be conducting a short interview about social media surveillance and getting some insight into my friend Marnie’s social media world as well as her views and opinions about surveillance.



Overall, social media surveillance can seem scary, frightening and disconcerting to say the least. Research has come to show that social media in terms of geotagging can be used for good. This was displayed through the above podcast using the example of geotagging during Hurricane Sandy.



Reference List:

Bhargava, D. (2010). The use of Internet in public relations and its impact on the practice: A New Zealand perspective. 1st ed. [ebook] http://aut.researchgateway.ac.nz/bitstream/handle/10292/1052/BhargavaD.pdf?sequence=3

Bosari, J. (2014). Forbes Welcome. Forbes.com http://www.forbes.com/sites/moneywisewomen/2012/08/08/the-developing-role-of-social-media-in-the-modern-business-world/#47a554424189

DeMers, J. (2014). Forbes Welcome Forbes.com. http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#2ed53fdd2a4d

Mandle, C. (2012). Managing your online reputation. The Guardian. [online] Available at: https://www.theguardian.com/careers/managing-online-reputation-advice

Music –  GoingHigher, http://www.bensound.com/royalty-free-music

Smyser, K. and Holt, S. (2012). Geotagging allows for real time surveillance. NBC Chicago. [online] http://www.nbcchicago.com/investigations/unit-5-social-media-location-services-180083881.html





is the grass REALLY greener on the other side?

I’m sure being a celebrity has its ups and downs. But personally, I could think of nothing worse. A common perception is that celebrities have it all, they can do what they want, they get what they want and lets not even mention special treatment.

However, is the grass really greener on the other side?

Celebrities can’t do the things we “normal people” can, they can’t run down to the shops, they certainly cannot go to the local park on a nice summers day or hit up the local pub for some pre-weekend drinks. As they’re at major risk of being spotted.


Being a celebrity sets one up for constant judgement and scrutiny. I’m sure we all remember Britney’s break down circa 2007 – tabloids, magazines, newspapers and blogs were constantly judging and scrutinising. However, its not only Britney being judged, all celebrities are being examined on their where about, their actions, fashion and bodies – whether they’ve gain or lost a few pounds – ridiculous! Imagine how hard this would be, picking up a magazine and reading about how fat you are, or that lately you’ve been looking skeletal.


Taking it back to Brittney – a solid 9 years later (2016) people are still referencing her breakdown. Yet, we only know about this because she’s a celebrity. It has all been documented. A Time line of Brittney’s Break Down has been published allowing readers to keep track of her misfortune. Loosely speaking, we as consumers all experienced this. The example with Britney, we are detached and miles away from the situation, yet instantly, able to keep up.



Surveillance, specifically celebrity surveillance is incredibly similar to the constant surveillance we are subject to each and every day – however, they are celebrities and we are not, instantly making us irrelevant and uninteresting. Surveillance can be displayed in many different ways. Berkeley University “created a map where ones movement over a 30 day period can be tracker by the metadata encoded in their Tweets and Instagram posts” (NewsComAu, 2013).  “On August 23 (2013) at 4:21pm, Katy Perry was in rural northeast Colorado, at the intersection of Highways 46 and 55. And on August 5 (2013) at 3:56pm, Oprah Winfrey was cruising down the Kennedy Expressway in Chicago. How do we know this? It’s not hard to check out stars Twitter and Instagram feeds, yet more often than not, stars also do not give away their location, however an app called “ready or not” developed by Berkeley University enabled us to track celebrities, easily and effortlessly. Moreover, as we know celebrities endur plenty of scrutiny and hence a campaign titled “Stop Watching Us” has been introduced. This entails, “major Hollywood celebrities appearing in a video in order to express their objections to the widespread surveillance program”  (Hirsen, J 2013) lead and administered by the National Security Agency.


Khloe Kardashian, Kylie and Kendal Jenner have documented themselves taking extreme measure to “feel normal” for a day, to go unnoticed. They explain how one paparazzi can turn into 50 and have the ability to ruins ones day. Khloe, Kylie and Kendall chose to put on prosthetic makeup and hit the town incognito. This worked, until paparazzi tracked them down through the use of Snapchat.


Screen Shot 2016-08-29 at 11.34.25 AM.png

 files_wordpress_kardashian_family_w By Derek McGill

(CC BY 2.0)

Continuing on the topic of the “Kartrashians” is some surveillance good surveillance? The recent case of Lamar Odom’s overdose in a Las Vegas Brothel, was all captured through CCTV surveillance. Yes, he was captured popping pills and yes there happened to be nude women all around him – however, if not for this CCTV camera surveillance, Odom would not have been found unconscious and may not be alive today.

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Lines on Cocaine By, Acid Pix

(CC BY 2.0)


Have you heard of the saying “all publicity is good publicity”? well… i have defiantly provided some examples where this is certainly a negative. However some celebrities choose to take this opportunity and turn it into something good. John Legend – chose to promote ‘The Show Me’ campaign aiming to break the poverty cycle. Dwayne Johnson promoting the Rock Foundation, a campaign designed to enrich and empower at risk youths and children hospitalised for disability or illness. Alicia Keys – ‘keep a child alive’  aiming to get life saving medical treatment to children living with HIV in Africa. Therefore, i my opinion, not all publicity is good publicity – its up to the individual and how they choose to use it.



Hirsen, J 2013, Celebs Tell Govt to ‘Stop Watching Us’. Newsman


NewsComAu. (2013). You’re under surveillance almost every minute of the day. http://www.news.com.au/technology/online/youre-under-surveillance-almost-every-minute-of-the-day/story-fnjwnfzw-1226746672303


Snapchat & Politics

Practice Blog – Kyra Harding & Chloe Lew


The use of social media in politics including Twitter, Facebook and YouTube has dramatically changed the way campaigns are run and how society interacts with their elected officials. Candidates have the ability to publish content – which is broadcasted to millions of voters allowing campaigns to sway potential backers.


Twitter, Facebook and Snapchat, have changed the way of Australian politics. This is evident in the resent election – where snapchat released filters for each political party in order to engage young voters. “Can’t picture yourself voting Liberal, Now you can, Thanks Snapchat”.

Screen Shot 2016-07-25 at 12.05.44 PM.png


Moreover, social media tools allow politicians to speak directly to voters without spending a dime. This enables Governments to collect data from such individuals and therefore having knowledge of their target audiences.

Twitter and Facebook have become vital in organising a campaign. They allow like minding  voters to easily share news and information about specific events or upcoming campaigns.

213110596 – Module 1

“The rise of digital media, the transformation of ‘old’ media into digital and the ongoing developments in digital technology” (Merrin, W 2009). As technology continue to evolve and social media continue to grow, more and more individuals find themselves faced with creating an online identity. Representing who they are, what they’re like and how they choose to portray themselves.

My Facebook Profile Picture
My Facebook Profile Picture

Over recent years, social media began to transform individuals every day life, going from a part-time habit to an essential part of ones daily routine, whether that includes checking Facebook, Instagram, Twitter, Snapchat, the list goes on. People are now using such platforms to broadcast there every move; every selfie and every arrangement choosing too share these with friends, colleagues and other ‘random acquaintances’ they have on their friend list. To date, Twitter has a whopping 255 million active users who send collectively 500 million tweets each and everyday! (Ajmera, H 2015). Furthermore, there are more than 50 million Facebook pages. Is these statistics aren’t crazy enough; there are over 20 billion photos that have been uploaded to Instagram (Ajmera, H 2015).

Identity has many definitions, you are who you are. Identity is based on your characteristics, where you were born, the school you attended, the religion you belong to, some of these characteristic never change however, some may change over time. Nevertheless, your online identity is not the same as your ‘real world’ identity. Internet users are able to shield themselves behind and electronic veil of anonymity, they are able to take on any persons they please. Such personas are usually socially constructed – meaning Internet users can make profiles for themselves, which differ from their own individual characteristics represented in the real world.

This begs the question, are you safe online? Are you taking the necessary steps to protect yourself, you information? More Australians are finding themselves victims to identity crime. Such crimes taking place over “trustworthy” sites such as internet banking, online shopping and through sending emails – actions in which million of people do a day without questioning. An alarming new survey by the Australian Institute of Criminology (AIC) shows that 1 in 5 Australian have had their personal information misused in the last year. However, these are not the only issues individuals are faced with online. Identity theft and catfishing are major issue people face today, the phenomenon of Internet predators building online identities with the intent of tricking people into emotional and potential romantic relationships is rising, so much so there has been a television show made.


Today’s generation of children and adolescence have grown up being instantly attached to the notion of belling always connected and always on “digital communication forms, messaging content and activities personalized and individually immediately available” (Merrin, W 2009). This stems back to our dependency on social media and our daily ritual of checking it.

In terms of privacy, some individuals are willing to share more information about themselves. However for others, that process can be rather daunting. As for me, a relatively active individual on social media. Checking Facebook, Instagram and Snapchat the second

Instagram Privacy Settings
Instagram Privacy Settings

my alarm goes off in the morning. I still find myself fearful of Internet predators, having my privacy setting set to the highest possible across all platforms.

Fleur Gabriel re-enforces that fact that you cannot always control what happens to ones personal content once it has been uploaded. As for me, the preconceived notion I have of the Internet comes from my father re-enforcing, “the Internets a dangerous place, you don’t know who’s out there”. Maybe this stems from his childhood and the fact that his media world as a child was pretty much non-existent compared to mine and its vast differences.

Breaking into the world of Twitter!
Breaking into the world of Twitter!

Nevertheless each and every user should be aware of the potential risk. My digital identity is much the same as who I am. On Instagram, yes I post photos of myself, however I do not edit them nor do I use filters. Facebook on the other hand, I post very rarely, however, I find myself checking it many times a day.

Photo Take on Snapchat
Photo Take on Snapchat

Psychologists from Auburn University found that information of peoples Facebook show the users accurate character, their personal data and photos that they have been tagged in brings a very precise impression of who that person is (Brown V & Vaughn E, 2011). Furthermore, other platform like YouTube, I more as a bystander or a spectator, watching but not taking part. Alternatively, I use Skype and FaceTime, these are to talk to people who I really know. My digital identity has many limitations, I am rarely willing to provide my personal information, I was pretty late to the whole Facebook, Instagram game, and found myself signing up for Twitter last Tutorial (much to my dismay). Furthermore, I find myself able to maintain relationships online with especially with family members who live overseas. Despite my lack of trust of the Internet, I do find myself staying update with the latest social trends. However in the future, I hope to be a more active user.

(844 Words)


Ajmera, H 2015, Latest Social Media users stats, facts and numbers for 2014 – Digital Insights, 6th July 2015


Brown, Victoria R., and E. Daly Vaughn. ‘The Writing On The (Facebook) Wall: The Use Of Social Networking Sites In Hiring Decisions’. J Bus Psychol 26.2 (2011): 219-225. Web. 9 Aug. 2015.


Time to watch the Footy!
Time to watch the Footy!

Gabriel, F. (2014). Sexting, selfies and self-harm: Young people, social media and the performance of self-development. Media International Australia, Incorporating Culture & Policy, (151), pp.104 – 112.

Merrin, W 2009, ‘Media Studies 2.0: upgrading and open-sourcing the discipline’, Interactions: Studies in Communication and Culture, vol. 1, no. 1, pp. 17-34